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Subscription Music Streaming Service Launched By Sony

December 22, 2010 by Jimmy Comments Off on Subscription Music Streaming Service Launched By Sony divider image

In order to boost sales of electronics and combat the Jobsian control over the online music industry, Sony has launched their own version of a music streaming service. Dubbed “Music Unlimited”, powered by Qriocity, the service will provide an unlimited amount of music by using a subscription based service.

The service is a digital music service that is based on cloud technology, which does not require music tracks be downloaded, as is the case with Apple’s iTunes. rather than downloading the track directly, users will have access to a catalog of approximately 6 million songs which can be played instantly and on demand.

Access will be easiest through Sony’s Internet connected devices, including, but not limited to, the PlayStation 3, personal computers, and the Bravia television sets. The Music Unlimited service can even sync with existing media files, including iTunes, to provide rapid access to the same tracks through the unlimited service, according to Sony.

“We realized that if we were playing catch up with the same model (as iTunes), it would be difficult to appeal to users,” said Kazuo Hirai, executive vice president and head of Sony’s Networked Products and Services division.

The Qriocity powered Music Unlimited Service will start off with an enormous user base, as provided by the PlayStation 3’s network. According to Sony, there are more than 60 million PS3 users around the world, and roughly 80% of the PS3 systems are connected to the Internet.

As of now, the Music Unlimited service is unavailable. It is likely that many major artists, ranging from the modern Eminem and Lady GaGa, to classics such as the Rolling Stones and Jimi Hendrix, will be available on the Music Unlimited service.

Currently, the United Kingdom and Ireland have access to the service. Canada, France, Germany, Italy, Spain, New Zealand and the United States are likely to have access by next year.


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