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New Mattel ‘Shaving’ Doll Causes Controversy

March 18, 2011 by Amber Comments Off on New Mattel ‘Shaving’ Doll Causes Controversy divider image

Mattel’s new “Monster High Clawdeen Wolf” doll is causing controversy that it sends young girls the wrong message about body image.

The Scantily-clad werewolf doll, part of Mattel’s bestselling line of Monster High dolls, says in her bio, “My hair is worthy of a shampoo commercial, and that’s just what grows on my legs. Plucking and shaving is definitely a full-time job but that’s a small price to pay for being scarily fabulous.” She also adds that her favorite activities include shopping and flirting with boys and finds herself gorgeous.

Author Sarah Maria told Perez Hilton, “Mattel is essentially promoting and encouraging the belief in young girls that they need to sculpt, tweeze, wax, and otherwise change their bodies in order to be considered attractive to men.”

On his end, Psychologist Dale Atkins said on ‘The Today Show,’ “When we have these ridiculous models — sexualized children, and horses with long eyelashes that are flirtatious and all of that — it sets up this ideal of beauty and body image that kids have to pay attention to because they can’t not pay attention to it. And they feel less good as they’re trying to develop a good sense about their own bodies,” according to the Huffington Post.

According to the San Francisco Chronicle, Monster High dolls were Mattel’s bestselling new fashion dolls last year and are currently Toys R US’s most popular fashion dolls. This doesn’t stop body image expert Patrick Wanis from expressing concern, “These dolls are training girls to feel ashamed of their bodies…[they]  also promote skimpiness of clothing, encouraging a young girl to dress like a stripper and believe that they must be sexually enticing to everyone around them.”

However Mattel’s Margaux Vega, had a response to all this saying, “Monster High is all about celebrating your imperfections and accepting the imperfections of others. Clawdeen Wolf is the teenage daughter of a werewolf. In the webisodes, she has to shave and wax and pluck between classes. Girls of a certain age know about the embarrassment of unwanted hair in unwanted places,” reports the Huffington Post.

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